{"id":68,"date":"2022-03-03T12:33:26","date_gmt":"2022-03-03T12:33:26","guid":{"rendered":"https:\/\/musicalpursuits.com\/?p=68"},"modified":"2024-01-16T15:46:47","modified_gmt":"2024-01-16T15:46:47","slug":"music-streaming","status":"publish","type":"post","link":"https:\/\/musicalpursuits.com\/music-streaming\/","title":{"rendered":"Music Streaming Statistics in 2024 (US & Global Data)"},"content":{"rendered":"\n
Streaming is the driving force of the music industry, making up the lion’s share of the revenue. The growth of the music streaming platforms is fueled by Gen Z and Millennials who prefer the subscription economy.<\/p>\n\n\n\n
Here\u2019s what the latest research tells us about the music streaming statistics.<\/p>\n\n\n\n
Highlights of music streaming industry statistics:<\/p>\n\n\n\n
According to the Midia music streaming industry statistics (2021), global music subscribers surged to 523.9 million in q2 of 2021. This was a strong growth of 26.4% (109.5 million) from the year before. (1)<\/p>\n\n\n\n
These numbers show that the interest in on-demand music streaming services has been strong during the Covid lockdowns. <\/p>\n\n\n\n According to the IFPI music streaming service statistics (2021), global music listening time through subscription audio streaming rose 51% in 2021. (2)<\/p>\n\n\n\n The total time spent globally listening to music each week is 18.4 hours or 1.6 hours per day. That\u2019s the equivalent of listening to 368 3-minute songs a week or 32 songs a day.<\/p>\n\n\n\n The data based on 21 countries show that the weekly music engagement is dominated by 32% of music streaming (including Spotify, Apple, and Deezer). (2)<\/p>\n\n\n\n The second highest part of music engagement comes from video streaming (22%) like Youtube and short-form video apps (11%) like TikTok. <\/p>\n\n\n\n Interestingly enough, radio engagement was 16%, notably higher than short-form video apps.<\/p>\n\n\n\n According to the Recording Industry Association of America (RIAA) U.S. music streaming statistics (2021), music streaming accounted for 84% of total U.S. music industry revenues, about the same level as the previous year. (3)<\/p>\n\n\n\n The music streaming category includes paid subscription services, ad-supported services, digital and customized radio, and licenses for music on Facebook and digital fitness apps.<\/p>\n\n\n\n Paid streaming subscriptions account for the largest share (78%) of streaming revenues in the U.S. This number was $4.6 billion in 1H of 2021 and up 26% year-over-year. (3)<\/p>\n\n\n\n Ad-supported on-demand audio and video streaming make up 13% of the total streaming revenue.<\/p>\n\n\n\n The data shows strong and clear year-over-year growth in the music streaming trend, regardless of the Covid spike. In the two years since 1H of 2019, paid music subscription revenues have grown 40%. (3)<\/p>\n\n\n\n According to the last IFPI music streaming services statistics, global streaming music revenues grew to $13.4 billion in 2020. (4) This is currently the latest last full-year streaming market size number available.<\/p>\n\n\n\n According to Allied Market Research music streaming research, the global music streaming industry is expected to reach $24.7 billion by 2027. Assuming a 9.8% CAGR from 2021. (5)<\/p>\n\n\n\n According to RIAA music streaming data statistics (2021), in 1H of 2021, 82.1 million Americans are paid subscribers to on-demand music streaming services. (3)<\/p>\n\n\n\n This is a record number and up 13% from the previous year. These figures count multi-user plans as a single subscription and exclude limited-tier services.<\/p>\n\n\n\n The first half of the 2021 subscriber number (82.1 m) is currently the latest available number. (3)<\/p>\n\n\n\n The table above shows strong growth of 15.03% of compound annual growth rate (CAGR) in paid subscribers.<\/p>\n\n\n\n The table below shows the total U.S. music streaming revenue, including ad-supported and limited tier services.<\/p>\n\n\n\n Paid music streaming subscriptions to account for the highest share of music revenues in the U.S. Up 26% year-over-year and totaling $4.6 Billion in 1H 2021. (3)<\/p>\n\n\n\n Ad-supported on-demand music streaming revenues grew to $741 million (e.g. ad-supported Youtube and Spotify). <\/p>\n\n\n\n This is a 3% increase from the previous year, which was significantly impacted by the Covid pandemic decline in advertising revenue across all media. <\/p>\n\n\n\n According to Global Web Index online music streaming statistics, people in North America stream 75 minutes (1.15 hours) of music on average per day. (6)<\/p>\n\n\n\n The music streaming usage statistics also show that people in Latin America stream on average 86 minutes of music per day. This is the highest number across all regions. (6)<\/p>\n\n\n\n To give some perspective, streaming 86 minutes of music per day accounts for 29 three-minute songs.<\/p>\n\n\n\n The data shows that Gen Z spends the most time (97 min. per day) streaming music, while Millennials spend 76 minutes per day. (6)<\/p>\n\n\n\n The research also found that half of all 16-24s stream music on mobile and 64% of all music streamers listen to music across different devices like smartphones, tablets, and computers.<\/p>\n\n\n\n According to Global Web Index music streaming user statistics, there are 3.6 music streamers for every paid subscriber globally. (6)<\/p>\n\n\n\n The data shows that streaming service users are listening across multiple platforms and happily share their accounts.<\/p>\n\n\n\n The study also noted that cross-platform streaming is also popular. For example, 42% of Spotify users also use Soundcloud and 31% also use Apple Music. (6)<\/p>\n\n\n\n Younger users prefer access to ownership and making playlists to listening to the radio. Also, 41% of audio streaming platforms users watch videos on social media.<\/p>\n\n\n\n According to MRC & Billboard streaming music genre statistics (2021), R&B\/hip-hop is by far the most popular streaming genre (29.9%) in the U.S. (7)<\/p>\n\n\n\n Rock is the second most popular streaming genre with 17% of all on-demand streams in the U.S. These numbers include audio and video streaming.<\/p>\n\n\n\n The digital music streaming statistics data also shows that among the top 50 markets by audio streaming volume, R&B\/hip-hop performs best in Detroit, Atlanta, and Birmingham. (7)<\/p>\n\n\n\n The top streaming genre distribution is the same also for the whole music industry in the U.S. where R&B\/hip-hop make up 27.7% and rock 20% of the total music volume.<\/p>\n\n\n\n The total music volume includes albums, TEA, and on-demand audio\/video SEA.<\/p>\n\n\n\n According to Midia Research music streaming platform statistics, Spotify has the highest music streaming market share with 31% of the market. (1)<\/p>\n\n\n\n Although the competition among music streaming apps is fierce, Spotify added more subscribers during the 12 months leading up to q2 of 2021 (latest data) than any other competitor.<\/p>\n\n\n\n The research suggests that there\u2019s no risk of Spotify losing its leading position anytime soon. <\/p>\n\n\n\n Interestingly enough, \u200b\u200bYouTube Music was the only Western digital service provider (DSP) to increase global streaming market share during this period. (1)<\/p>\n\n\n\n According to Spotify data (2022), Spotify has 180 million subscribers and 406 million active users. In addition, Spotify is available in 184 markets with 82 million tracks. (8)<\/p>\n\n\n\n Another part of the music streaming equation is the artist revenue policies. Unfortunately, there are no official numbers available on how much each platform pays for its artists and which is the highest paying music streaming service.<\/p>\n\n\n\n According to the Trichordist’s artist streaming stats research (2020), the average pay-per-stream rate across all platforms is approximately $0.00173. (9)<\/p>\n\n\n\n Disclaimer: The data in the table above is based on 2019 to 2020 data and is presented as an approximation by the researcher. Every researcher uses distinct sources of data and processes the data differently.<\/p>\n\n\n\n The research analyzed the 30 most popular music streaming services, which represent 99.87% of all streaming dollars between 2019 to 2020. The table above doesn\u2019t include all the services, only the most popular ones. (9)<\/p>\n\n\n\n According to IFP statistics about music streaming (2021), the top reason for paying to use a streaming service was the desire to avoid ads interrupting the music. (2)<\/p>\n\n\n\n The top three reasons were: <\/p>\n\n\n\n The main factors on choosing platforms were the ability to choose favorite songs, artists, and their own playlists.<\/p>\n\n\n\nSubscribers<\/strong>
<\/strong>in 2020<\/strong><\/td>Subscriber<\/strong>
<\/strong>Growth<\/strong><\/td>Subscribers<\/strong>
<\/strong>in 2021<\/strong><\/td>Time Spent<\/strong>
<\/strong>on Music<\/strong><\/td><\/tr>414.4 million<\/td> +26.4%<\/td> 523.9 million<\/td> 18.4 hours p.w.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n Subscription<\/strong>
Audio Stream.<\/strong><\/td>Ad-Supported<\/strong>
Audio Stream.<\/strong><\/td>Video<\/strong>
<\/strong>Streaming<\/strong><\/td>Short Form<\/strong>
<\/strong>Video<\/strong><\/td><\/tr>23% of engagement<\/td> 9% of engagement<\/td> 22% of engagement<\/td> 11% of engagement<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n 2. Music streaming makes up 84% of the U.S. music industry revenue.<\/h3>\n\n\n\n
Paid Subscriptions<\/strong><\/td> Ad-Supported<\/strong><\/td> Digital & Radio<\/strong><\/td><\/tr> 78% of streaming rev.<\/td> 13% of streaming rev.<\/td> 9% of streaming rev.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n Global Music<\/strong>
<\/strong>Streaming Revenue<\/strong><\/td>Industry Growth<\/strong>
<\/strong>2021-2027<\/strong><\/td>Global Music<\/strong>
<\/strong>Streaming Market<\/strong><\/td><\/tr>$13.4 billion in 2020<\/td> 9.8% CAGR<\/td> $24.7 billion in 2027<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n 3. 82.1 million Americans are paid subscribers to on-demand music streaming.<\/h3>\n\n\n\n
Paid Streaming<\/strong>
<\/strong>1H of 2021<\/strong><\/td>Paid Streaming<\/strong>
<\/strong>2020<\/strong><\/td>Paid Streaming<\/strong>
<\/strong>2019<\/strong><\/td>Paid Streaming<\/strong>
<\/strong>2018<\/strong><\/td><\/tr>82.1 million subs.<\/td> 75.5 million subs.<\/td> 60.4 million subs.<\/td> 46.9 million subs.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n Stream. Revenue<\/strong>
<\/strong>1H of 2021<\/strong><\/td>Stream. Revenue<\/strong>
<\/strong>2020<\/strong><\/td>Stream. Revenue<\/strong>
<\/strong>2019<\/strong><\/td>Stream. Revenue<\/strong>
<\/strong>2018<\/strong><\/td><\/tr>$5.9 billion<\/td> $10.1 billion<\/td> $8.9 billion<\/td> $7.3 billion<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n 4. Americans stream on average 75 minutes of music per day.<\/h3>\n\n\n\n
North America<\/strong><\/td> Latin America<\/strong><\/td> Europe<\/strong><\/td> APAC<\/strong><\/td><\/tr> 75 min.\/day<\/td> 86 min.\/day<\/td> 48 min.\/day<\/td> 72 min.\/day<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n Ages 16-24<\/strong><\/td> Ages 25-34<\/strong><\/td> Ages 35-44<\/strong><\/td> Ages 45-54<\/strong><\/td> Ages 55-64<\/strong><\/td><\/tr> 97 min.\/day<\/td> 76 min.\/day<\/td> 61 min.\/day<\/td> 44 min.\/day<\/td> 23 min.\/day<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n 5. There are 3.6 music streamers for every paid subscription.<\/h3>\n\n\n\n
Apple Music Subscribers<\/strong><\/td> Spotify Subscribers<\/strong><\/td> Soundcloud Subscribers<\/strong><\/td><\/tr> 40% share their account<\/td> 33% share their account<\/td> 27% share their account<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n 6. R&B\/hip-hop is the most popular streaming genre in the U.S.<\/h3>\n\n\n\n
R&B\/hip-hop<\/strong><\/td> Rock<\/strong><\/td> POP<\/strong><\/td> Country<\/strong><\/td><\/tr> 29.9% of streams<\/td> 17% of streams<\/td> 13.3% of streams<\/td> 7.9% of streams<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n 7. Spotify is the dominant music streaming service with 180 million subscribers.<\/h3>\n\n\n\n
Spotify<\/strong><\/td> Apple Music<\/strong><\/td> Amazon Music<\/strong><\/td> Tencent Music<\/strong><\/td> YouTube Music<\/strong><\/td><\/tr> 31% mkt. share<\/td> 15% mkt. share<\/td> 13% mkt. share<\/td> 13% mkt. share<\/td> 8% mkt. share<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n Platform<\/strong><\/td> Avg. Pay<\/strong>
<\/strong>per Stream<\/strong><\/td>Streams <\/strong>
<\/strong>per Song<\/strong><\/td>Market Share <\/strong>
<\/strong>by Streams<\/strong><\/td><\/tr>Spotify<\/td> $0.00348<\/td> 175<\/td> 22.09%<\/td><\/tr> Apple Music<\/td> $0.00675<\/td> 90<\/td> 6.36%<\/td><\/tr> Amazon Music<\/td> $0.00426<\/td> 143<\/td> 0.65%<\/td><\/tr> YouTube<\/td> $0.00154<\/td> 395<\/td> 1.90%<\/td><\/tr> YouTube Red<\/td> $0.01009<\/td> 60<\/td> 0.23%<\/td><\/tr> Deezer<\/td> $0.00562<\/td> 108<\/td> 0.80%<\/td><\/tr> Pandora<\/td> $0.00203<\/td> 299<\/td> 1.91%<\/td><\/tr> Peloton<\/td> $0.03107<\/td> 20<\/td> 0.07%<\/td><\/tr> Yandex<\/td> $0.00109<\/td> 559<\/td> 0.93%<\/td><\/tr> Tidal<\/td> $0.00876<\/td> 70<\/td> 0.11%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n 8. The #1 reason for a paid subscription is to avoid ads interrupting the music.<\/h3>\n\n\n\n
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Ages 16-24<\/strong><\/td> Ages 25-34<\/strong><\/td> Ages 35-44<\/strong><\/td> Ages 45-54<\/strong><\/td>